Digital Marketing Masterclass

Digital Marketing Masterclass

Jennifer Walsh 10 weeks Intermediate Business & Marketing
This comprehensive digital marketing course covers every channel and tactic you need to drive measurable business results. From SEO and content strategy to paid social and email marketing, you will learn what actually works in 2024.

The instructor, Jennifer Walsh, spent eight years leading marketing teams at Google and HubSpot. She brings real campaign data, case studies, and proven frameworks that you can apply immediately.

By the end of the course, you will have created a complete digital marketing strategy for a real business — a project you can use to demonstrate your skills to employers.

Course Curriculum

1 Digital Marketing Strategy
2 SEO Fundamentals & Advanced Techniques
3 Content Marketing & Copywriting
4 Social Media Strategy
5 Paid Advertising (Google & Meta)
6 Email Marketing Automation
7 Analytics & Performance Tracking
8 Conversion Rate Optimization
9 Marketing Technology Stack
10 Capstone Project